As a sub-brand of Biotech Medical, BIOSERTECH is a service, rental and loan company for all the equipment, machinery and technology that Biotech Medical sells.
Generate a solid identity of Biosertech, since the current brand was confused with the Biotech Medical logo.
It was necessary for the new creation to retain the same graphic line of Biotech Medical in order for it to function as a business holding. Its founders emphasized that Biosertech should reflect guarantee, quality and support.
Obtaining a flexible brand was necessary, since in the medium term they will enter the laboratory sector, as a new business unit.
For the design of the Biosertech isotype, a morphological derivation of Biotech Medical has been made, keeping the letter B as the base structure, however its own essence has been injected, for this an “infinity” symbol has been introduced that fits harmoniously and It endows it with personality, with this the concept of guarantee and permanent support is reinforced, in addition to the after-sales process.
In the medium term, Biosertech will venture into the laboratory market, which is why the letter B conceals a test tube that allegorizes this new category.
For the design of the Biosertech isotype, a morphological derivation of Biotech Medical has been made, keeping the letter B as the base structure, however its own essence has been injected, for this an “infinity” symbol has been introduced that fits harmoniously and It endows it with personality, with this the concept of guarantee and permanent support is reinforced, in addition to the after-sales process.
In the medium term, Biosertech will venture into the laboratory market, which is why the letter B conceals a test tube that allegorizes this new category.
