Como submarca de Biotech Medical, BIOSERTECH es una empresa de servicio, alquiler y comodato de todos los equipos, maquinaria y tecnológica que comercializa Biotech Medical.
Generar una identidad sólida y propia de Biosertech, debido a que la actual marca se confundía con el logotipo de Biotech Medical.
Era necesario que la nueva creación conservara la misma línea gráfica de Biotech Medical para que funcionara como un holding empresarial. Sus fundadores enfatizaban en que Biosertech debía reflejar garantía, calidad y respaldo.
Obtener una marca flexible era necesario, puesto que a mediano plazo incursionarán en el sector de laboratorios, como nueva unidad de negocio.
For the design of the Biosertech isotype, a morphological derivation of Biotech Medical has been made, keeping the letter B as the base structure, however its own essence has been injected, for this an “infinity” symbol has been introduced that fits harmoniously and It endows it with personality, with this the concept of guarantee and permanent support is reinforced, in addition to the after-sales process.
In the medium term, Biosertech will venture into the laboratory market, which is why the letter B conceals a test tube that allegorizes this new category.
For the design of the Biosertech isotype, a morphological derivation of Biotech Medical has been made, keeping the letter B as the base structure, however its own essence has been injected, for this an “infinity” symbol has been introduced that fits harmoniously and It endows it with personality, with this the concept of guarantee and permanent support is reinforced, in addition to the after-sales process.
In the medium term, Biosertech will venture into the laboratory market, which is why the letter B conceals a test tube that allegorizes this new category.
